Oh boy. The possibilities are endless, but cereal is a tried and true stand-by.
My culprit this morning was none other than the NEW Nature’s Path Organic Flax Plus Red Berry Crunch Cereal.
Well, you’ve got the “whole” in conjunction with the “wheat”, so that’s a great start (Hello, fiber, vitamins and all other goodness that whole grains provide!). Overall, The ingredient list is pretty self explanatory and is nothing to be ashamed of. Nature’s Path knows this and uses it to their advantage.
Exhibit A…the back of the box:
I have spotted More and More and MORE companies using this concept. Thus far, products featuring the breakdown of indredients in this manner, describing the benefits that they provide in nourishing your body, tend to translate into delicious and nutritious products. Companies who take pride in their wholesome ingredients like to showcase them and you, as a consumer, should definitely take notice.
Let’s do just that…
Flax. Oh flax…where should I start? Many people look at flax and are confused. Bird food? Hippie food? Used by health nuts for fiber? A flavorless way to add healthy fats and omega-3’s to your food? No, No and No. Okay, so maybe some of those accusations are partly true, but none of them tell the whole story. Studies on flax have led to a whole array of conclusions, with flax being touted as something capable of reducing inflammation, augmenting the immune system, reducing the risk of cardiovascular disease, etc, etc. These are all great things, but let’s get down to the nitty, gritty. WHAT IS FLAX? I turned to www.flaxmatters.com for a legit answer:
Flax, properly known as Linum usitatissimum, has been cultivated since ancient times as a source of food or fiber. The plant grows to be about 3 feet high, has small blue flowers and thrives in cold, northern climates. Each flower produces 7 to 10 flaxseeds, which are slightly larger than sesame seeds, with hard, shiny husks that range in color from amber to reddish brown, depending on whether the flax plant is of the golden or brown variety. Nutritionally, there is no difference between the two varieties.
Interesting, no? It also has a nutty flavor. I’m a fan. Are you?
Freeze-dried strawberries and raspberries make up the “red” portion of this cereal. The pieces are smaller than what you would usually expect to find nestled within a crunchy cereal, but they add some nice color and a bit of sweetness and tartness, so I’m all for it. Not to mention, as we all know, fruit is a nutritional powerhouse. Eat up!
This cereal was the perfect combination of sizes and shapes that softened slightly within the milk and came together in my mouth in perfectly crunchy proportions.
What other companies have you seen that display a breakdown of ingredients somewhere on their packaging? What other companies do you think should take advantage of this educational approach due to their wholesome ingredients? I have seen Kashi and California Almonds boasting the attributes of their products in this manner. I think that many companies should jump on this trendy train, which aids the average consumer in becoming more interested about what is in their food and leading them to make more diligent food choices. Amy’s Kitchen, Fage Greek Yogurt, Earth Grains… All Aboard!