Posts Tagged ‘Product Development’
As you stroll down the supermarket aisle, you are guaranteed to be distracted by a number of different products. Look a little bit closer and consider what they all have in common. I can guarantee you that a big chunk of those select items have a magic little word printed somewhere on the front of the aesthetically appealing box: NEW! When we, as consumers, see this exciting word touting products among the sea of supermarket shelves, something is triggered. Combine that with a tried and true favorite brand name and the chances that the product at hand will make it into your cart is about the same as that of a kid in a candy store walking out with some form of sugary goodness. Marketers love this part. They work extra hard to create a sleek and appealing design that will lure you in and stand out from among the many.
Have you ever stopped to consider all that goes into each and every product that is available to you on those grocery store shelves? Read the rest of this entry ?