Posts Tagged ‘Product Development’


This Formulatin’ Foodie is Nutz

September 8, 2010
I’ve been doing a bit too much formulatin’ and not enough foodie-in’ since school has started and it’s time to get things back in order. I’d like to have my cake and eat it too, ya know?

This is probably illegal in at least 5 states. Thankfully, mine is not one of them.

I have been diving into my studies and loving every minute of it. Chemistry, Science and anything that ties back to the star of the show (aka food) is well worth my time and effort. You see, all of this knowledge will be my key to success when it comes time for me to make my way in the food industry (which is approaching faster than anyone could have imagined!). One day, I hope to create something as cool as “powdered guilt free peanut butter enjoyment”. Of course, I wouldn’t be spending too much time on that particular product because that’d be comparable to writing a term paper when you have already turned it in. Who does that? Noone.

The Magic Word

July 24, 2010

As you stroll down the supermarket aisle, you are guaranteed to be distracted by a number of different products. Look a little bit closer and consider what they all have in common. I can guarantee you that a big chunk of those select items have a magic little word printed somewhere on the front of the aesthetically appealing box: NEW! When we, as consumers, see this exciting word touting products among the sea of supermarket shelves, something is triggered. Combine that with a tried and true favorite brand name and the chances that the product at hand will make it into your cart is about the same as that of a kid in a candy store walking out with some form of sugary goodness. Marketers love this part. They work extra hard to create a sleek and appealing design that will lure you in and stand out from among the many.

Have you ever stopped to consider all that goes into each and every product that is available to you on those grocery store shelves? Read the rest of this entry ?